~ Real Estate Investment and Development Software since 1981 ~ Log In | Shopping Cart | Check Out
What Every Real Estate Investor Needs to Know About Cash Flow and 36 Other Key Financial Measures
By Frank Gallinelli

Can a book filled with numbers possibly be exciting? If you’re truly interested in real estate investing then you must first realize that investing in income properties is all about the numbers. It’s about discounted cash flow and rates of return and net operating income and cap rates. If you understand how these and other key concepts work, then you’re on your way to success – and that’s exciting.

I also believe you'll find the presentation of this material entertaining. I sought to write this in a way that would make it accessible to beginners and professionals alike.

I present more than three dozen key concepts and calculations. The book is peppered with "Rules of Thumb" that you can use as benchmarks when you evaluate potential investment properties. I also provide numerous examples and sample problems that you can use to check your understanding. As you progress you’ll learn how to read a property’s vital signs and how to put financial concepts to work for successful investing in real estate.

As important as these financial measures are, some can be tedious to perform manually. For those I show you how to use simple spreadsheet models to accomplish those tasks. I also provide you with a link to a special website we created where readers of the book can download many of these models as well as other valuable tools.

I hope that you'll find many good ideas here and that you'll use what you learn to help you make solid investment choices.

Get the book at amazon.com and/or read the reviews below:

Amazon.com Reviews
Read the Book!
What Every Real Estate Investor Needs to Know...
Frank Gallinelli

Read all the reviews...

Excellent, March 8, 2007
Reviewer: John Nix
A must have for anyone planning on getting into Real Estate Investing. It is imperative that you understand the numbers behind your investments and their effect on your return. This is a good guide that will lead you through the key elements.

cash flow , February 11, 2007
Reviewer: georgeh4040 "Geo.2sheets"
Great, easy to read and understand, good book on understanding the parts of the business

Not a bunch of fluff like other real estate books, but hardcore financial analysis , January 15, 2007
Reviewer: Keith Lundy
This is book that has taught me a great deal about evaluating my investments through reading and understanding financial statements. This is one of the only books that I know of that takes such a mathematical approach. Numbers don't lie. Evaluating financial statements is one area that neophyte investors attempt to ignore, and often with dire results. This book will make reading financial statements seem less of a chore and more of a powerful investing tool.

Learn some math for your business, November 10, 2006
Reviewer: Jim Huntz "Gamer Man"
This is an essential component to any real estate investor and I'll tell you why. Frank teaches you the math, so you can setup metrics on how well your investments are doing, otherwise, you're doing this blind. A good buy. Also a good combination for this book: Investing Without Losing (ISBN 0978834607 NOT on amazn, other stores)

Eliminates the Guesswork, October 9, 2006
Reviewer: Darin Searcy "Searcy Property Management, LLC"
This book provides an essential foundation for real estate analysis and investing. It is true that this book may challenge those who aren't familiar with reading financial statements. But, don't let that disourage you. Be patient and do your best to understand how financials work. Understanding financial statements is a vital skill for any business owner - and a real estate investor is a business owner.

Many real estate books focus on motivation and "creative" financing techniques. There is a place for that kind of book but this book does not contain that kind of material.

You'll learn that you are not buying a house or building. You are buying an income stream. Understanding the four sources of that income stream and how the stream flows is essential to gaining the most from your investments. Removing the emotion from an investment decision and understanding the numbers will ultimately lead to clearer picture and better real estate deals.

I highly recommend this book as a foundation to your real estate education.
~ Creating Real Estate Investment and Development Software since 1981 ~